Understanding the Keys to Investing

  • Markets Work ...Capital markets do a good job of fairly pricing all available information and investor expectations about publicly traded securities.
  • Diversification is Key ...Comprehensive, global asset allocation can neutralize the risks specific to individual securities.
  • Risk and Return are Related...The investor's compensation for taking on increased levels of risk is the potential to earn greater returns.
  • Portfolio Structure Explains Performance...The asset classes that comprise a portfolio and the risk levels of those asset classes are responsible for most of the variability of portfolio returns.