Swaay: Susan Conrad Featured with Sallie Krawcheck

You’ve heard about the gender pay gap, but what about the gender investing gap? In this Swaay article, Susan Conrad weighs in on specific investment considerations for women, as well as changes she’d like to see in the industry.

An excerpt is below, or the article can be found in its entirety here.

Should Women Invest Differently Than Men?

Susan Conrad, the chief client experience officer and an advisor at Plancorp, has worked in the investment space for 25 years and is particularly knowledgeable about goals-based, purpose-built investing. She agrees with Krawcheck regarding a woman’s investment goals versus a man’s.

“Women want to feel secure, to know that they are not going to outlive their money. We often set family related goals, such as paying for children’s college or assisting with a down payment for their first home and leaving a legacy for the next generation. Men, in contrast, are often focused on investment performance and trying to hit a number that they think reflects success,” she said.

Susan Conrad, AIF®
Chief Client Experience Officer, Director of Retirement Plan Advisors

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