Salesforce Data Hygiene
Project Guide

Table of Contents

By streamlining and cleaning our client data, we can empower both the systems we use (Orion, HubSpot etc.) and improve daily usage of Salesforce, powering the future of Plancorp.

Dozens of legacy fields were removed from the system to make this process simpler for you. If a field is visible in the new view, it should be filled out appropriately for a client and the technology team has created report views to make this easy for you!

Use this guide to update the data under your purview.  If you have questions, connect with previous account owners, consultants, or the client themselves to ensure we have everything correct. 

Addresses

Address fields have been cleaned up and re-labeled to more clearly tell you where that information is syncing to. 

For more information on how addresses have changed, please refer to this presentation.

Addresses and Salutations (aka Mailing Names) are now syncing to Orion

Addresses and Names will be more in line with Plancorp App

Household Record Level

  • Mailing Name – Name used in Orion for reports and official mailings addressed to Primary/Spouse contacts in the HH
  • Mailing Address (Orion) – Sync with Orion and will be used on all reports and official mailings
  • Mailing Address (Plancorp App) – the mailing address syncing to the Plancorp App, which the client sees in their Profile in the app
Tertiary Address – Additional Address used for anything in the Household Record (not available/visible in Individual Contact Records)

Individual Contact Record Level
  • Mailing Name – Name used in Orion for reports and official mailings addressed to the contact
  • Mailing Address (Plancorp App) – the mailing address syncing to the Plancorp App – visible here, but must be edited at Household level.
  • Home Address (Plancorp App) – Syncs to Plancorp App field if this contact is the Plancorp App user/Primary contact of their HH

How to Review Addresses

Reviewing the addresses assigned to you is simple via the following process.

Go to Accounts:

 

Go to 'List View' titled '1 - Household Address Review'

 

 

Review Your List: To make this simple, your list will only include households where the addresses do not match.

  • Every row contains information where the Address in Orion does not match the original ‘Primary Address’
  • Edit any ‘Mailing Address’ information to be accurate. This will sync to Orion
  • If Household isn't on this list, it means their Mailing Address (Orion) already matches the old Primary Address field and no further review is needed.

 

 

Once Reviewed, mark as ‘Mailing Address Approved.’
  • Option 1: Edit ‘Add. Review Status’ for each row individually to ‘Mailing Address Reviewed’
  • Option 2: Select multiple rows through the checkboxes on the left-most column and edit multiple rows at once

Continue until no addresses on the list
  • Once an address is marked as ‘Mailing Address Approved’ it will fall off the list.
The status ‘No need to review’ is used for addresses that matched initially. That status can be ignored 


REPEAT: Complete these same steps for the following list views that may be relevant for your position.

  1. 1 - Household Address Review

  2. 2 - Trust/Partnership/LLC Address Review

Special Teams

  1. 3 - Business Address Review

  2. 4 - Institutional Address Review

  3. 5 - RPA Address Review

  4. 6 - Non-Client Entity Address Review

 

Does something not look right? If you can't solve a problem by getting in touch with a previous account owner, consultant, or the tech team, use the Data Hygiene Feedback Form to share households with errors, exceptions, or something else with the technology team for further review. 

Client Segmentation Updates

Updates to 'Prospect or Client' and 'Type' are designed to simplify our client segmentation structure. 

  • We’ve really limited what a household can be.
    • Examples of Client
      • We have AUM
      • We provide a service (even if they are an employee paying no fees)
    • Examples of Non-Client
      • Family of Client we do nothing for
      • Ex-employee we have never worked with

NOTE: You will not be able to complete your review without updating your households!

Curious to learn more about the new client segmentation structure? Here's a deck with a chart explaining the different uses for "Client or Prospect" and "Type." The goal is that the vast majority of clients would be covered via some combination of a client status and type combination. 

Be sure to keep track of anything exceptional about the household in the "Exception Explanation" field! If there is an exception, this field SHOULD NOT BE BLANK.

Household Review

How to access the report:

  1. Go to this report
  2. Click Enable Field Editing in the upper right

 

It contains both HOUSEHOLD information and CONTACTS information

  1.  Review the Household Info
  • Each Individual Contact in the household has their own row, thus the Household information is duplicated for each row
  • You can directly edit most fields from this view. If not, go to the household itself
  • Editing the value for one row, updates it for the entire household

 

2. Review the Contact Info

The contact's name and role will be represented in the "relationship" tab on the household. Accurate data in this field will power you to better understand the relationship tree for any client.

Deceased Spouses -- On the household

 Deceased spouses should NOT be listed here:

Spouse/Partner from the contact information tab within the household feeds into the table here:

To appropriately feed into the relationship view and the table, mark the 'Deceased' box and input the date of death as noted:

Does something not look right? If you can't solve a problem by getting in touch with a previous account owner, consultant, or the tech team, use the Data Hygiene Feedback Form to share households with errors, exceptions, or something else with the technology team for further review. 

Open Tasks

Part of the data hygiene process is cleaning up old tasks and reviewing the many tasks that are created automatically. The goal here is to only have open tasks for real work happening today. If the task you're trying to close is part of a series, be sure to jump into the series and edit the end date to be today and then close out. That way we prevent these tasks from re-spawning in the future unless they are necessary.

To review:

  1. My Open Tasks

  2. My Open Tasks or My Team’s Tasks

 

If you get a task automatically and think (1) it should not be generated or (2) the wording is incorrect:

    • create a Support case. Include the task Subject, Due Date, and who it is assigned to.

    • Our goal is to get rid of superfluous tasks

Open Cases

Review Cases after tasks. Some cases won’t close until all of their tasks are completed (i.e. Terminated Client cases)

To review:

  1. My Open Cases

  2. My Team’s Cases

Feedback Form

Does something not look right? If you can't solve a problem by getting in touch with a previous account owner, consultant, or the tech team, use the Data Hygiene Feedback Form to share households with errors, exceptions, or something else with the technology team for further review. 

Next Steps

There are many opportunities for you to knock out your data clean up with the assistance of the technology team and other account owners. Please do your best to complete everything ahead of the "Home Stretch" event on May 9th, where we plan to reconvene to answer unique questions.
  • Training/Leaning Lab on 4/18 at 12:30 (this is only for Account Owners)
  • Project Rollout Event -  on 4/18 at 4:00pm-5:00pm (anyone welcome to come as CSCs and Account Planners have old cases/tasks to close out too)
  • Open Office Hours to help #1 - 9:00am-10:00am on 4/26
  • Open Office Hours to help #2 1:00pm-2:00pm on 5/3
  • "Home Stretch" Event 4:00pm-5:00pm on 5/9 (anyone welcome to come as CSCs and Account Planners have old cases/tasks to close out too)

Disclosure

For informational purposes only; should not be used as investment tax, legal or accounting advice. Plancorp LLC is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. All investing involves risk, including the loss of principal. Past performance does not guarantee future results. Plancorp's marketing material should not be construed by any existing or prospective client as a guarantee that they will experience a certain level of results if they engage our services, and may include lists or rankings published by magazines and other sources which are generally based exclusively on information prepared and submitted by the recognized advisor. Plancorp is a registered trademark of Plancorp LLC, registered in the U.S. Patent and Trademark Office.