Smarter Investing Starts Here
Discover insights from Plancorp’s fiduciary experts on building, managing, and preserving wealth through evidence-based and tax-advantaged investment strategies tailored to your goals.
Plancorp’s evidence-based investment philosophy is focused on after-tax returns and informed by decades of academic research. The pillars of our strategy are rooted in:
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Deep Diversification
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Long-Term Value Creation
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Low-Cost Portfolios
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Tax-Efficient Vehicles
Guided by Expertise: Meet Peter Lazaroff

Peter Lazaroff, CFA CFP®, leads Plancorp's investment strategy as our Chief Investment Officer. He is a leading voice in the financial industry as the host of The Long Term Investor podcast, and is a go-to source for outlets like CNBC, The Wall Street Journal, and Forbes.
Peter is nationally recognized for his expertise, including a presence on Investopedia's Top 100 Financial Advisors list for multiple years.
His approachable and clear way of explaining complex topics makes him a trusted resource and a steady guide for our clients as they navigate important financial decisions.
Evidence-Based Investing
- A Better Investing Experience
- Long-Term Investing
- Deep Diversification
- Tax Efficient by Design
- Ongoing Tax-Aware Management
A Better Investing Experience
When the market dips, how confident are you that your plan is still on track? We strive to make sure every Plancorp client isn't glued to the news during market volatility, but instead has the confidence going in that their portfolio is diversified in a way to weather what are natural peaks and valleys in the market.
The inherent risk of investing drives the growth, and we use decades of evidence to help decide how to craft portfolios in a way that lasts. We're less worried about making sure the latest trend is incorporated and instead ask whether something is compelling enough to deviate from a good plan.
If you're ready to pursue that better investing experience, we should talk.
Long-Term Investing
A lot of the internet chatter about investing focuses on trying to pick the next big thing that will triple in value overnight. While many of those stories are written by the (few) winners, the reality is no one has a crystal ball.
At Plancorp, our investing philosophy is steeped in academic research, not click bait. We know that investing isn't about short-term gains, but driving long-term wealth creation with low-cost vehicles that you can reasonably count on to help you achieve your goals.
If you're tired of only hearing from your advisor when they have something new for you to buy or struggle to get them on the phone when there's a dip in the market, our philosophy will feel like a breath of fresh air.
Deep Diversification
You might think of diversification as a simple breakdown of equities and bonds in your portfolio, but we take it a step further.
We work with fund partners that help us deeply diversify our portfolios: constantly balancing not just stocks and bonds but small and large cap, domestic and global, funds and classes.
Through ETFs and strong relationships, we help select low-cost options with broad exposures and won't shy away from providing you with regular reporting with benchmarking. We're in it for the long-haul, and want your portfolio to give fuel to the life you want to live and the legacy you want to leave.
Tax Efficient by Design
Ongoing Tax-Aware Management
Tax‑aware investing doesn’t stop once a portfolio is built. As markets move and life circumstances evolve, portfolios require thoughtful adjustments to stay aligned with intended risk and long‑term goals.
We approach rebalancing with an awareness of potential tax implications—particularly in taxable accounts—seeking to maintain discipline without creating unnecessary tax consequences along the way.
Periods of market volatility can also present opportunities. When appropriate, we evaluate whether realizing investment losses may help offset gains elsewhere or support broader planning objectives.
These decisions are made selectively and in context, with an eye toward long‑term outcomes rather than short‑term market noise.

Want a deeper understanding of Plancorp's investment principles?
Many investors know they should have a plan, but struggle to separate timeless investing principles from the never-ending stream of market predictions and financial headlines.
In his latest book, The Perfect Portfolio, our Chief Investment Officer Peter Lazaroff shares a practical framework for building and maintaining a long-term investment strategy rooted in evidence, discipline, and consistency.
Featured Resources

The Long Term Investor

PURSUING A BETTER INVESTMENT EXPERIENCE

EVIDENCE-BASED INVESTMENT INSIGHTS

INVEST BY AGE SERIES
Listen: The Latest Episode of The Long Term Investor
Tune in as Peter Lazaroff distills complex financial matters into easily digestible lessons. If you’re ready to get a clear plan for your investments and personal finances, stream a recent episode here and subscribe wherever you listen to podcasts.
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