Investing With Confidence in Your 30s

Your age and current stage of life impact your financial decisions more than you might realize. While in your 30's, Roth IRAs, 401ks and how you save your money become more important and take a higher priority when it comes to thinking about your financials. 

Investing in Your 30s: 6 Finance Strategies to Put in Place

The right investment strategy to reach your goals shifts as you age. Once you reach your 30s, the looming worries of graduating, starting a career and climbing out of the student loan debt hole probably have been replaced by more domestic concerns.

According to the U.S. Census Bureau, the median age for marriage for men and women is 29 and 28, respectively. Additionally, the National Association of Realtors reports that the median age for first-time homebuyers is 33. And if you’ve gotten married and/or bought a home—or have at least thought about it—you also may be having kids soon (if you haven’t become a parent already). That’s a lot of new responsibilities and costs to think about when planning for the future.

Your 30s are the time to begin building lasting wealth to meet life’s growing demands. Here are six ways to focus your investing strategy as you navigate your 30s:

1. Consolidate Your Investments

Before investing, it’s important to understand what you want to do with the wealth you create. Creating a reverse budget is a good framework for setting goals and establishing a plan to meet them. And because reverse budgeting focuses on saving, you can’t spend what you don’t have. To start setting up a reverse budget, add up the amount per month you need to save to your short-term goals (typically five years or fewer). When you add up the expected cost of all these goals, you can more accurately determine what you need to save monthly to make it happen. 

Savings for these short-term goals should be kept in cash rather than invested in the stock market. Market volatility is inevitable – it’s the cost of higher expected returns in stocks versus bonds or cash – so it’s unwise to accept the risk of market losses for your short-term goals because they have less time (and sometimes no time) to recover. Just be sure to research the interest rates of checking and saving accounts when deciding to hold cash. For instance, a high-yield savings account with a higher interest rate can allow you to earn some return without taking on market risk. This will also help ensure you have cash on hand when you need it.

Benefits of Consolidating Investment Accounts

Copy of Benefits of Consolidating Investment Accounts (1)

2. Get Strategic with Your Debt

If you have debt, the strategies you put in place in your 30s can shape how quickly you can pay it off. There’s no precise formula for getting out of debt quickly, and your financial situation will dictate your exact priorities. However, the debt avalanche strategy targets debt with the highest interest rate, paying off your debt earlier and saving you the most on interest expense. Therefore, we  recommend tackling your debt in this order:

  • High-interest debt that isn’t tax-deductible (e.g., credit cards).
  • Debt with private mortgage insurance attached.
  • High-interest, tax-deductible debt (e.g., some student or business loans).
  • Reasonable and low-interest-rate debt—4% or less—that’s tax-deductible (e.g., many student loans and mortgages).

It’s critical to get as much of this debt behind you as possible at this stage in life, but don’t neglect to invest while paying down debt. The rewards of investing are enormous when you start now, especially when you can make more money investing than what your current debt is costing you.

Read Blog

Read our Invest or Pay Down Debt? blog where you'll learn the most common variables to examine when it comes to making your decision. 

3. Maximize Your Retirement Accounts

There are so many options for retirement investing and choosing the right ones can feel daunting. In general, you should prioritize accounts with employer benefits and tax advantages before investing in others.

Maximize your retirement investments in this order:

  • Invest the amount to get a full match on your company retirement plan. Employer contributions can vary widely so it’s important to ask your employer questions to fully understand your plan. 
  • Contribute to a Roth IRA or deductible traditional IRA, if you’re eligible, which grows tax-free. Roth IRAs give you major tax benefits later on in life because it’s funded with after-tax dollars, making it non-deductible. If you suspect you’ll pay low taxes in the future, a traditional IRA works well.  
  • Invest the maximum limit on your company 401(k). 401(k)s generally have high contribution limits. Even if you start small with your 401(k), you can work your way up to the highest limit.  (you should do this before investing in the previous accounts if it’s a high-performing fund with low fees).
  • Contribute to a traditional nondeductible IRA, which you make contributions to with pre-tax income and ultimately offers tax-deferred compound growth.

If you’ve accomplished the above and still have more available to invest, don’t forget about your Health Savings Account (HSA). This account offers a triple tax benefit: a tax deduction on the contribution, tax-free investment growth and tax-free withdrawals when used to pay for medical expenses.ESPP Calculator

4. Make the Most of Your Cash

Investing while covering expenses can be a delicate dance, especially at a stage in life where financial responsibilities seem to multiply. The trick is figuring out how much you can put away while still having enough liquid cash on hand to meet immediate needs.

Most people find that a cushion of between 25% and 50% of a month’s expenses is enough to cover fluctuations, but you may need more if you have an irregular income. This “cash buffer” belongs in your primary checking account so you can monitor it and see if you’re coming near to dipping below the amount. 

Most financial planners also recommend an emergency savings account of three to six months of expenses. The specific amount should reflect your job security and potential volatility of your income. It’s best to keep an emergency fund in an online savings account separate from your primary checking so that you earn a higher rate of interest and make it slightly harder to tap the funds for non-emergency purposes.

Holding too much of your assets in cash, however, makes it difficult to stay ahead of inflation and generate sufficient returns to meet your retirement and other long-term goals. That is because cash historically provides poor long-term return. You’re also more tempted to react poorly to swings in the market. Build cash reserves and make sure they’re earning what they can for you, but funnel as much as possible into retirement and investments.

5. Plan for the Unexpected 

Over the course of your life, you and your family are bound to face some unplanned—even unpleasant—moments. Some of these can be financially crippling if you’re unprepared.

It starts with proper insurance coverage. Nearly everyone with a spouse, partner, or child needs life insurance, and you are better off choosing term life insurance rather than a permanent life insurance policy. Term life insurance is a type of life insurance policy that covers a specified “term” of years. It’s typically much less expensive than permanent life insurance, which is an umbrella term for any life insurance policy that does not expire.  You also need some form of disability insurance to protect you from an accident or illness that takes away your ability to work, because when you’re in your 30s, you’re far more likely to become disabled than pass away. Social Security Administration reports young workers have a 26.8% chance of being disabled for 12 months or longer before reaching retirement age. Just be sure to do your due diligence when researching disability insurance plans. 

The final step in preparing for the unexpected is developing an estate plan to protect you, your family, and your stuff. You may wonder when to plan your estate and if it’s too early. You may also not want to think about what will happen if and when you’re gone, but you should. The estate planning process allows you to manage and preserve your assets while you’re alive and ensure the distribution of your assets is done to your wishes after death. If you have minor children, an estate plan is important beyond monetary reasons because it allows you to name the kids’ guardian in the event of your death—otherwise the decision is up to the state.

Free Guide

Download our Employee Stock Purchase Plans 101 guide where we'll cover how they can put extra money in your bank account.

6. Get Assistance 

Many financial advisors have tools and processes to help improve your investment and financial planning outcomes. Research from Vanguard estimates that financial advisors can add roughly 3% in relative return for an individual investor.

Choosing an advisor that provides comprehensive financial planning —not just investment advice—can get your entire financial house in order and keep it that way forever. These financial professionals can proactively assist in estate planning, tax projections, insurance analysis, entitlement strategies, and more.

Perhaps most important of all, hiring a professional frees you up to do the things you love most in life and alleviates the stress that can come from managing your financial matters.

The financial decisions you make in your 30s will impact you for the rest of your life. With these strategies, you can plan for a successful retirement long before you near the end of your career.

Download the PDF Version of this Page


Did you find the information on this page helpful? Access the free downloadable version of this page below.

Next Steps

If you’re ready to start making smart decisions with your money and build your wealth, here a few resources you may find helpful:

Take a brief financial wellness assessment and learn in just 9 questions your biggest areas of opportunities you should be focusing on in your finances.

Download the free worksheets and checklists we have that will help you set your financial goals, and many other important finance decisions.

Are You Making the Right Decisions With Your Money?

Our financial assessment will help you identify areas to focus on and you will receive personalized suggestions based on your responses that cover areas including tax planning, financial planning, investment planning, retirement savings, and emergency savings.

Disclaimer: This material has been prepared for informational purposes only and should not be used as investment, tax, legal or accounting advice. All investing involves risk. Past performance is no guarantee of future results. Diversification does not ensure a profit or guarantee against a loss. You should consult your own tax, legal and accounting advisors.