The Ten Deadly Investment Sins

Investment Strategy

 Plancorp Team By: Plancorp Team

The stock market can be a difficult enough place to make money as it is, but to suggest that you can make certain investing mistakes that are so profound as to be classified as “sins” could be taking it a bit too far.

And yet, is it? Look at the list below of some of the most common mistakes investors make, and then count the number of times that you’ve succumbed to one or more of these same mistakes. If you’re honest with yourself, you’ll probably be forced to admit to having had a “sinful” past when it comes to investing.

But, have faith. There’s an antidote for all these financial pitfalls…a way to avoid many of the mistakes that have so often lead to a less than positive investment experience. And, it can be found right here at Plancorp…where a proven investment philosophy combined with a strong commitment to the client has resulted in consistently successful outcomes.

Listed below are some of the more common mistakes that investors make:

The Ten Deadly Investment Sins…

  1. Not paying attention to costs
  2. Having unrealistic expectations
  3. Chasing performance
  4. Trying to time the market
  5. Not diversifying
  6. Being too conservative
  7. Listening to the noise
  8. Failing to rebalance
  9. Forgetting the tax-man’s take
  10. Not having a plan



This material has been prepared for informational purposes only and should not be used as investment, tax, legal or accounting advice. All investing involves risk. Past performance is no guarantee of future results. Diversification does not ensure a profit or guarantee against a loss. You should consult your own tax, legal and accounting advisors.

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Plancorp started with a unique philosophy: Always put your clients’ interests ahead of your own, and you’ll build a successful business. That was in 1983, but the sentiment still drives every decision we make. After 40 years of helping individuals, families and business owners plan for financial independence, our commitment to serving as financial life advocates is stronger than ever. More »